Are you leaving money on the table?
According to the Association of Fundraising Professionals (AFP), individual giving to US charitable organizations totaled more than $258 billion in 2014. Nearly 90% of that was from only 12% of all donors by way of major gifts. Unfortunately, many organizations are missing out on major gifts and leaving money on the table because they don’t have an effective major gifts strategy, which is easier than most people think.
In this workshop, participants will learn how to:
- Define what constitutes a major gift for their organization
- Develop a major gifts strategy - prospect, cultivate, escalate, make the ask, repeat
- Be a good steward – what that means for major donors
- Best practices for cultivating repeat gifts
- Participants are invited to submit related fundraising questions in their RSVP. Carl will do his best to integrate these questions into the workshop, or will be in touch afterwards.
WHO SHOULD ATTEND:
- New and experienced development staff and major gift officers
- CEOs, Executive Directors and Board members of charitable organizations
- Administrative professionals who support the major gift solicitation process
- Anyone who wants to learn more about major gifts and donor cultivation
Tickets are $20 – enter code “Earlybird1027” before 12am 10/27 to receive $5 off
ABOUT THE FACILITATOR:
Carl Silverberg is a former investment banker who worked in the financial services industry for twelve years before moving into the political world. In1998 he formed Silverberg Associates, a national political fundraising firm. One of his political clients raised over $5 million in 2012 and each of his clients routinely raise over $1 million per cycle. He is a trustee with the Mercer Island Schools Foundation, which raised over $1.5 million in 2014. Carl left politics earlier this year and is bringing his expertise to the non-profit sector. He specializes in cultivating and stewarding relationships with people of influence and high net worth. Mr. Silverberg has extensive experience in closing major gifts as well as creating development strategies.