Social Media

You may have heard the term “editorial calendar” before but thought that was something just for magazines and newspapers. No – it’s for you, too. Put simply, it’s a calendar where you plan what kind of content your organization will push out via your website, blog, and social media accounts. The keyword there is “plan.” […]

Before you dive straight in and start setting up social media accounts on all the platforms you can think of, make sure you have a plan in place. 1. Define your Audience The first part of your social media strategy is to define your audience. Who do you want to reach on social media? Your […]

Twitter is one of the fastest-growing social media platforms in the world. It is a tool to send short messages, of 140 characters or less, to your followers. What can you say in just 140 characters? As it turns out, quite a lot! Twitter is a great platform to use to raise awareness for an […]

Social Media Manager for Nonprofits Your social media manager needs to know and understand your organization’s work, be passionate about promoting your cause and be able to communicate on behalf of your organization. Too often social media is left to the “techie” to manage, regardless of whether this person can effectively communicate on behalf of […]

Running a nonprofit organization is usually a multidimensional effort. While your primary focus is obviously going to be centered on your mission statement, there are other components of your nonprofit—such as your brand image—that will require your attention as well. One of the best opportunities for promoting the recognition of your brand is through the […]

By raising money, creating awareness, and providing publicity, cause marketing campaigns can be beneficial to both nonprofits and for-profits. But getting it right is tricky, and many have failed spectacularly. To make sure that doesn’t happen to you, be aware of these common cause marketing mistakes – and create a plan to avoid them. Make […]

If you are in charge of a nonprofit organization, you will likely need to schedule certain events in order for your organization to achieve its mission statement. But even once you have a specific date in mind, you will still need to promote your event effectively in order to ensure it is a success. One […]

Though the term “entrepreneur” likely makes you initially think about someone who is trying to make money, there are some types of entrepreneurs that have a strong desire to focusing on other things as well. Recently, there has been a notable increase in a new type of entrepreneur known as a social entrepreneur. No matter […]

Organizing a nonprofit event can be an incredibly rewarding experience. Not only do you get to the opportunity to involve yourself with your own community, you also get the opportunity to help a sincerely good cause. But what is often overlooked about nonprofit events is that they take a lot of effort to be effectively […]

Your non-profit relies on volunteers to provide direct services, help raise funds, promote campaigns, and more. Volunteers come from many walks of life, so organizations need a multi-pronged strategy for recruiting. But are you making the most of social media? In the U.S., 70 percent of people use at least one social media platform. If […]