Nonprofit Communications Strategy
Every non-profit organization must have a strong communications strategy in place in order to communicate with their donors and supporters. A communication strategy that provides additional information about the non-profit organization, such as their motive, the campaigns they are launching, their cause, and who their beneficiaries are, among other things.
the main goal of nonprofit media organizations is to…
A communications plan enables you to see the larger picture of why you’re doing what you’re doing.
Before beginning to design a non-profit communications plan, it is important to first define the non-profit communication goals and objectives. In this essay, I’ll discuss why it’s critical to establish non-profit communications goals and objectives.
Communications Objectives Examples
Your non-profit communications objectives may differ depending on what the organization wishes to communicate and who its target subjects are.
Your objectives could be as follows:
- Brand Advocacy
- Participation in the Community
- Program Enrollment
SMART goals for Communication.
Setting SMART goals (Specific, Measurable, Achievable, Resourced, and Timely) is a typical recommendation. Once you understand the acronym SMART and how it pertains to establishing solid goals, it’s time to put that information to use. It is frequently beneficial to have actual examples to draw from. Here are five examples of communication smart goals for NGOs that effectively use the SMART criteria.
- Serve 10,000 meals after school to fourth graders in the service region by June 2023. Take note of how we’ve tied particular criteria and a schedule to the ultimate goal of feeding 10,000 meals.
- According to police and hospital data, the proposed intervention will reduce pedestrian deaths in the service area by 40% within five years.
- According to pre- and post-survey results, at least 70% of participants will have gained an understanding of how to save money each month by the end of the program. We’ve detailed how we’ll determine whether the goal was reached in this section. This isn’t usually necessary if your grant includes a separate part on measuring your objectives. However, it can help to explain your activities.
- At the end of the first year, at least half of the students in the program will have improved their test results by at least one letter grade. In this example, we’ve set a floor for the target by using “at least” – it’s always a good idea to leave opportunity for exceeding your goals.
- By the end of the project’s second year, organization employees will have delivered STI-prevention curricula to 75% of school districts. Again, including a completion date for the task is crucial. Also, ensure that the objective’s delivery timeline is consistent with your narrative.
These examples of SMART objectives for NGOs should help you understand how to design powerful objectives that also meet the SMART criteria – it’s actually rather straightforward.
Organizations that develop effective communications goals tend to use the same goals that they specify in their strategic plan. After all, your organization’s strategic plan serves as the ultimate directive for all divisions’ activities.
Here are some examples of communication objectives on which I’ve worked throughout the years:
- Positioning a company as an industry and issue area expert in order to become a strong advocacy/policy influencer
- Recruiting new program participants to increase program effect
- Creating and mobilizing a community to support an advocacy position
What are communication objectives?
Proceeding strategically with your content and communication in general is a positive step. It indicates you’ve matched your details with the big picture, which is the best approach to achieve your goals.
Alot of the organizations I deal with a communication strategy and create communications goals to raise awareness about their cause or issue. This is one of my least favorite tasks because most firms do not establish appropriate metrics for monitoring it.
That gets me to a communication planning tip: whatever target you set for yourself, it must be measurable.
The overarching goal may not be quantifiable on its own, but that is where targets come into play.
Here are a few measurable targets we could set if we were fociusing on the goal of promoting a business as an industry and issue area expert.
- Being invited to speak at three community events concerning the subject
- Receiving 5 requests for interviews from the media
- Obtaining consistent feedback about our company from the community via an end-of-year survey
- Increasing the size of your mailing list by 20%
- Receiving invitations to speak at three community gatherings
Setting non-profit communication objectives allows us to recognize how what we do on a monthly level contributes to the larger picture. That is how strong alignment seems!
It is up to your nonprofit to determine the timing of your plan. If you find it tough to plan a full year ahead of time, start with a 3-month plan and try to extend your nonprofit organization’s communications plan on occasion. An of course, don’t forget to track your progress.
More than 60% of shoppers love receiving weekly newsletters from companies they follow. Nonprofit email marketing helps you to keep your members current while also educate them, and entertain them. As a result, they may result in increased donations, volunteers, and collaborations. You can send email newsletters that track your goal progress, letting readers know that you’re succeeding and making a contribution to the community. This also helps to improve your organization’s reputation.
Marketing on social media
Because there are approximately 4 billion social media users globally, social media is a valuable tool for both nonprofit and for-profit organizations. On social networking platforms such as Facebook, Twitter, and Instagram, you may share goal-oriented accomplishments with your followers via text, photo, or video. Social media also aids in brand management and publicizing your firm. You have complete control over your tone and can present and discuss your aims in any way you like.
Content marketing is a well-known marketing technique that focuses on creating and disseminating valuable and pertinent information through numerous platforms. It enables you to emotionally connect with audiences, increasing their investment in your purpose.
Articles and blog posts are examples of common content marketing materials. For example, you may make a post that goes into detail about your goals, such as why you choose to embrace them and what they represent to the community. You may connect all of your marketing initiatives by sharing your social media posts and through email campaigns.