Writing for an e-Newsletter

Writing for an e-Newsletter is basically the same as writing for the web. The key thing to keep in mind is that the way people read on the screen is NOT the same as the way they read on paper. People reading on a screen scan the content rather than reading every word. Here are some tried […]

e-Newsletter Strategy and Planning

You should have an overall strategy and plan in place that sets out the basic objectives, principles, and workflow for your newsletter. It needs to cover: Overall Strategy What is the objective? Who is the target audience How often will the newsletter be published? What kind of content will be published What platform are you […]

Measuring the Success of your e-Newsletter

When measuring the success of your e-Newsletter you are trying to find out whether you have actually reached your target audience, whether your message has been communicated and whether your audience has taken the action you were promoting. Are you reaching the right people? To find out whether your newsletter is reaching and being read […]

An Introduction to Starting a Nonprofit Blog

Your blog is your nonprofit’s voice. If advocacy is part of your organization’s mission, you are missing a key opportunity if you don’t have a blog. Think of it as your personal publishing house for your op-eds. A blog is a website (or part of your website) where you post your own frequent updates told […]

Creating an Editorial Calendar for Your Nonprofit

You may have heard the term “editorial calendar” before but thought that was something just for magazines and newspapers. No – it’s for you, too. Put simply, it’s a calendar where you plan what kind of content your organization will push out via your website, blog, and social media accounts. The keyword there is “plan.” […]

Ethics in Nonprofit photography

Ethics in Nonprofit photography is very important, particularly when working with children and vulnerable populations. The number one guideline to remember is Do No Harm. To ensure that you are working in a sensitive and respectful way, follow these basic tips: Consent Get verbal consent from a parent or guardian before you start taking pictures. […]

Anyone can build a website, but not everyone can build a GOOD website

Professional Web Design for Nonprofits While many people have the technical skills to create web pages and upload them to a server, that doesn’t mean they have the necessary communications expertise to help you create a website that represents who you are as an organization. With the proliferation of free website builders, ready-made templates, and […]

Basics of a non-profit social media strategy

Before you dive straight in and start setting up social media accounts on all the platforms you can think of, make sure you have a plan in place. 1. Define your Audience The first part of your social media strategy is to define your audience. Who do you want to reach on social media? Your […]

5 Reasons Why Nonprofits Should Have a Blog

A blog is a useful social media platform that allows you to communicate directly with your audience. Although blogging requires a sustained effort, it’s one that pays off in many positive ways. 1. Two-Way Communication A blog shouldn’t only be a one-way communication process but rather a conversation: you communicate with your readers and the […]

What you really need to know about SEO for Nonprofits

SEO for Nonprofits You’ve probably heard your organization’s IT nerd mutter something in a meeting about SEO strategy. You may have nodded knowingly, not wanting to give away that you had no idea and even less interest in what they were talking about. Simply put, Search Engine Optimisation is what one does to help Google […]

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