Mastering The Art of the “Thank-You Note”

As fundraisers, we are programmed to single-mindedly pursue the holy grail of the nonprofit world – the donor contribution. But one of your most important jobs happens after you have received a contribution from a donor. Thank-you notes are an art form, and mastering them can make the difference between cultivating one-time givers and lifelong […]

Most Effective Approach to Grant Writing

With over one million charitable organizations in the U.S., competition for funding is fierce. There are social and economic issues affecting your community, and you have a solution…but how do you get funding for your idea? You may have local donors who support your mission and give on a regular basis, but even with an […]

How Nonprofits Can Tap into Corporate Giving Programs

As American consumers continue to become more conscious of the companies they are buying from, many for-profit organizations have begun looking for ways to show they are worthy of their dollar. One of the most common ways these companies seek to improve their image is by actively involving themselves with a non-profit organization. If you […]

How to Leverage Your Nonprofit Events to Gain Brand Recognition

Running a nonprofit organization is usually a multidimensional effort. While your primary focus is obviously going to be centered on your mission statement, there are other components of your nonprofit—such as your brand image—that will require your attention as well. One of the best opportunities for promoting the recognition of your brand is through the […]

Finding Grants to Fund Your Programs

Most nonprofit organizations rely on grants to fund at least a portion of their programs. As you look for grants, it is important to know what type of funding is available and where to look. Considering federal grants alone, there are more than 2,000 current opportunities with 42,000 archived. Working through all of those funding […]

5 Cause Marketing Mistakes to Avoid

By raising money, creating awareness, and providing publicity, cause marketing campaigns can be beneficial to both nonprofits and for-profits. But getting it right is tricky, and many have failed spectacularly. To make sure that doesn’t happen to you, be aware of these common cause marketing mistakes – and create a plan to avoid them. Make […]

How to Effectively Promote Your Non-Profit on Twitter

If you are in charge of a nonprofit organization, you will likely need to schedule certain events in order for your organization to achieve its mission statement. But even once you have a specific date in mind, you will still need to promote your event effectively in order to ensure it is a success. One […]

4 Reasons Your Organization Should Become a Benefit Corporation

Benefit corporations (“B Corps”) are a unique corporate entity that can provide a variety of potential benefits. Like C corporations, benefit corporations are designed to create a profit for their shareholders. But unlike C corporations, benefit corporations are designed to have a positive impact on their community as well. These corporations currently exist in 33 […]

How to Find the Best CRM for Your Nonprofit

As technology and industry trends have evolved, organizations of all kinds have begun to place a stronger emphasis on Customer Relationship Management (CRM). CRM involves the use of data, observations, and projections to predict which customers will be the most profitable for a company and how these customers can be effectively targeted. Until recently, most […]

6 Fascinating and Surprising Reasons Why You Should Shop Local

My late grandfather—Maurice Mazur—was a pharmacist. Like many pharmacists from back in the day, he owned his own store, which doubled as a convenience store. Mazur’s Ideal Pharmacy was a long-time cornerstone of the rough Milwaukee neighborhood where it was located. Many of his customers knew him most of their lives. He was a familiar […]

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