5 Reasons Why Nonprofits Should Have a Blog

A blog is a useful social media platform that allows you to communicate directly with your audience. Although blogging requires a sustained effort, it’s one that pays off in many positive ways. 1. Two-Way Communication A blog shouldn’t only be a one-way communication process but rather a conversation: you communicate with your readers and the […]

What you really need to know about SEO for Nonprofits

SEO for Nonprofits You’ve probably heard your organization’s IT nerd mutter something in a meeting about SEO strategy. You may have nodded knowingly, not wanting to give away that you had no idea and even less interest in what they were talking about. Simply put, Search Engine Optimisation is what one does to help Google […]

Tweeting for Nonprofits

Twitter is one of the fastest-growing social media platforms in the world. It is a tool to send short messages, of 140 characters or less, to your followers. What can you say in just 140 characters? As it turns out, quite a lot! Twitter is a great platform to use to raise awareness for an […]

What are the skills require to manage social media?

Social Media Manager for Nonprofits Your social media manager needs to know and understand your organization’s work, be passionate about promoting your cause and be able to communicate on behalf of your organization. Too often social media is left to the “techie” to manage, regardless of whether this person can effectively communicate on behalf of […]

Pros & Cons of Facebook Advertising for Non-Profits

Social media has undoubtedly changed the game in terms of how fast an NGO can create awareness about its driving issues.  If you are considering using Facebook to advertise your business, here are some advantages and disadvantages you should consider. With over 1 billion users who log on an average of 7 times a day, Facebook […]

Getting Started with Facebook: Pages or Groups?

Pages or Groups – Which is Best for Nonprofits? When you set up Facebook for your organization, your choice is between pages and groups, or possibly to use both. Before we get into the differences between pages and groups, let me stress that you should never create a profile page for your organization. A profile […]

Facebook for Nonprofits Overview

Facebook, Oh Facebook – love it, or hate it, we think it’s here to stay and with more than 1 billion active users, Facebook is the largest social network in the world. Facebook is an online social media platform founded on 4 February 2004, by Mark Zuckerberg with his college roommates and fellow Harvard University […]

How to set up advertising on Facebook

Facebook is often referred to as the obvious choice for organizations who want to reach a wide audience. One of the many tools made available to do this are Facebook ads. Here is a simple 6-step guide to get you more comfortable and informed about the ad creation process. Step 1 – Create an ad […]

How to improve your Nonprofit Facebook Fan Pages

Now that your Facebook fan page is up and running, the next move is to start engaging with your community with excellent unique content that connects to your followers. As there are so many Facebook fan pages out there, you have to make sure that yours stands out from the rest. To help nonprofits in […]

Best Practices for nonprofits on Facebook

One of the most helpful resources for nonprofits on Facebook is actually Facebook itself. Go to https://www.facebook.com/nonprofits for Facebook’s official resources to help your nonprofit organization maximize the benefits of this popular platform. Some Facebook strategy tips include: Weekly/Monthly Themes: Each week or month, pick one or two issues that your organization focuses on, and find […]

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